Top 11 content marketing tools to be explored

Content marketing is considered as one of the most influential things when it comes to SEO trends for 2017.  Until recent past, it was probably underestimated parameter, but now marketers are paying special attention to their content marketing. Content writing has now become the most vital portion of digital marketing. Day-by-day, the quality standard of content is getting versatile and competitive. Quite a few search marketers attempt to attract their target audience with their content development skills, along with other social media skills and engagement tactics.

It emphasizes that in order to sustain competition you are in a constant need to boost the quality of your content. Most of the audience is engrossed in reading good content over the web while searching for something that is similar to your content.

You would have read a lot many articles and blogs on the tools for search engine optimization and social media marketing. Here, we present the top 11 content marketing tools which you need to explore in 2017 to stay ahead in the digital marketing race. These are regarded as the best content creation tools.

These tools will not only help you write your content but also assist you in the optimization of your content. They act as a polish for your quality content which is ready for publishing.

Content marketing tools


1. Co- schedule Headline Analyzer

According to HubSpot, only 60% of people who click into an article end up reading past the headline. This explains how important your headline is for your marketing.

Co- schedule Headline Analyzer is a free tool, widely used in the field of digital marketing. This tool calculates the score for your overall headline quality and rates its ability to result in social shares, increased traffic, and SEO value. It is very simple to operate. The scoring format is also informative. An overall score of your headline is judged on the basis of four parameters; common words, uncommon words, emotional words, and power words. You should definitely use this tool to improve your article or blog headlines.

Coschedule Content Marketing Tool

2. Content Ideator

An easy to operate the tool. Content Ideator helps you find good topics to write about e.g. blogs, articles, and others. It lets you generate content ideas that your audience reads and shares. This tool is also popularly known as a Content Forest tool. The beauty of this tool is it allows you to generate a number of blog topics and ideas in a little amount of time. Once you enter a single keyword or a phrase, it will come up with a long list of ideas out of which some may be helpful and some may not be.

Content Ideator

3. Grammarly

Grammar is of utmost importance to avoid confusions when it comes to oral or written communication. Incorrect usage of grammar and spelling mistakes can actually slow down the overall flow of communication. Grammarly is yet another powerful tool that helps you correct your content. It highlights the most possible grammatical slipups, wordiness, and suggests better articles/prepositions strengthen your content. It also provides apt synonyms for the words that you double-click. This content tool helps you with the correction part of your content. Moreover, it also helps with the correct sentence formation part of your content if you are mistaken at any of the sentences.


4. HubSpot

This specific tool promotes inbound marketing platforms. It consists of various tools to monitor and devise effective blog posts, personalized landing pages, and other compelling content along with excellent consumer support. It also includes effective content-marketing campaign activities. HubSpot also helps social media analytics and message-scheduling so that you can advertise your content easily to your social carriers.

5. Buzzsumo

Buzzsumo is a great and invaluable content creation tool. The first five searches of Buzzsumo are absolutely free. If you would like to identify which online outlets or influencers are getting the most traction in your space, you should definitely look to Buzzsumo for analytics-driven insights.


Based on your search, Buzzsumo will colonize the trending content, which is most social, highest ranking, and most influential. This will give you a perfect idea of how to title your content. In addition, it will help you find out where to advertise your content based on relevant audience reach.

6. Copify

Everyone wish to create quality content. As a business, you need content for everything, from the website pages that drive sales to the blog posts that engage customers on social media. It does require a good amount of relevant research. Based on the research, you can come up with the draft content. Post that proofreading, copy editing, substantive editing, and designing finally shapes your final output. As you can see, it’s a lengthy process and a challenging job!

Imagine neither you are a professional writer nor you have an in-house writer. No need to worry, a simple solution is just a click away, Copify. As an entrepreneur, you can easily access quality copywriters through Copify. Copify helps businesses to source quality content from a network of approved writers, promptly and hassle-free. They do take responsibility for proofreading and formatting and deliver mostly within 48 hours.

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7. Outbrain

Outbrain is the best option to solve the problems in the distribution of your content. Even though it is a paid tool, it will broaden your audience to a huge extent.

With Outbrain, you can easily increase your audience engagement with your videos, articles, blogs, articles, and infographics. Your posts will be advertised as suggested posts besides other articles.


8. Canva

Struggling and juggling with the creation of images? Then you should use a tool called Canva. This is considered as one of the most preferred content marketing toolsCanva offers ready-to-use templates, custom image sizes for all social media channels. It provides a drag-and-drop interface, cool fonts, and many user-friendly features. The images created by Canva are absolutely original and exclusive that you witness on the web.

9. Hemingway editor

Hemingway Editor is yet another important tool, which you should not miss. It points out the general concerns pertaining to complex words, vague phrases, lengthy sentences, too many adverbs, too many nouns, and others. Precisely, it helps you to eliminate your language-related errors and make your content simple and easy to understand. While highlighting errors, it also gives a description that why it is an error. The only limitation is that it just points out issues, doesn’t provide solutions or alternatives.

10. ClearVoice

ClearVoice allows you great flexibility and competence; it is a complete content marketing network. You will get an inbuilt market through ClearVoice. It helps in promoting your content and brand. It allows you to create your content and get connected with the brands in order to produce quality content. The studio of ClearVoice enables the brands to recognize the influencing factors and their competitors so that they can produce the content which is both relevant and valuable.

11. Pocket

If you are looking for a perfect content curation tool, the pocket is an apt solution. This content marketing tool includes the search, arrangement, and share the function of the most relevant and high-quality digital content.

Pocket safeguards all of your articles, images, charts, and videos at a single place for reference. It aids you to bookmark your content, ranging from blogs and articles to images and posts.


With the growing competition of quality content, it has become necessary that you publish your posts with accuracy and efficiency. There are lots of content marketing tools available on the web that will help you optimize your content and make it perfect to be published on social channels.

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