Social Media Marketing is the course of gaining website traffic or catching the attention of your target audience through social media sites. Social media is a powerful and influential place. If you follow right tactics, you can not only earn engagement and increase followers but also generate leads and grow your revenue. If you devise your social media marketing strategy by keeping the social media trends in centric, you will surely come up with a winning strategy. In this blog, we will take you through the most anticipated FIVE trends for the year 2017. Not only social media marketing trends but this blog also comprehensively covers social media marketing tips and tricks on how to succeed in your digital marketing campaigns.
Lets us peep into the upcoming social media trends, which will dominate the year 2017
Social media is a crowded place. Lot many users post their ads on lot many social media advertising platforms. It is, hence, a challenge for marketers to get noticed prominently. Here, personalization acts as a savior. Personalization helps to reach the correct audience and track their buying behavior based on their search preferences. You can use social media marketing tools which allow you to incorporate personalized targeting feature. Post your content on social media in front of your high potential customers.
Approximately 64% of the consumers are more likely to buy a product after watching a video about it. Video content is on its peak and it is not going anywhere soon. It emphasizes the need and upcoming trend of visual marketing. On the other hand, live streaming versions are on spree. Be it Twitter Periscope, Facebook Live, Instagram Story, video sharing features of DubSmash and others, live feeds are getting way popular. Such videos can engage with your audience very well. All you need here is powerful graphics which can fascinate your viewers.
If you rely on a traditional way of social media advertising, your brand will hardly survive in the highly intensified competition. Audience nowadays is more intelligent and aware about what they want, and probably from where. Based on a research, native ads are expected to reach more than $20 billion by 2018. Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. Along with growing importance of native ads, native content will also grow
Brands are looking for various alternate means to reach their target markets. This is because traditional advertisements have reached at their saturation level. This will shift the focus of marketers towards brand sponsorship, also known as advocate marketing. Popular brand advocacy tools are LinkedIn elevate, Klout, and Influitive.
Brands will make efforts to activate micro influencers such as employees, customers, partners, and others.
If you are in digital marketing, to sustain the intense competition, marketing automation is must for you. According to Marketo, 91% of users believe that marketing automation is “very important” to the overall success of their marketing across channels.
Marketing automation will see upward trend in the year 2017. Automation tools can help you in lead management, conversions, retention and feedback as well as provide insights for evaluation and future planning. The main purpose of using these tools is to automate tasks that don’t require personal attention.
You need to formulate your social media marketing strategy by keeping these anticipated trends in the notice. If you are wondering how to do social media marketing, we have come up with social media tips and tricks.
For being an active and influential social media marketer, you need to formulate your social media marketing policy. Create a plan strategy document (PSD) for all possible media, Instagram, Twitter, LinkedIn, Facebook, Google Plus, and others. Your PSD should precisely sketch the way of how to accomplish your goals. You can incorporate your content plan, scheduling of posts, target audience, etc under this document.
Only PSD will not help to boost your social media marketing, all you need is discipline. Whether you use one social media channel or multiple, you should use social media management system. This will help you schedule your posts, know your analytics, and manage your repetitive tasks in a timely manner.
Once you know your best time to post, you can then use a tool like Buffer, Post Planner or Sprout Social – both are excellent social media management tools. Usage of these tools can help you plan or schedule your posts at specific intervals. Such tools also helps in spreading scheduled posts out to publish throughout the day and engagement time.
Most of the marketers make mistake here. Once they share their blog or update, they keep waiting for someone to “like”, “comment”, “share”, or “retweet”. Let’s be practical and accept that every person in the industry would be following lot many people. Even after refreshing feed for every five minutes, there are chances that your content gets lost and may not appear in the top of the feed. That’s why, repost your posts. Schedule your posts wisely. You can try out varied versions of your titles for the same post. It really helps!
Facebook Ads A/B testing is the most effective way to successful campaigns. Its targeting options are robust. Facebook will display your ad to the right audience only. A perfect ad can magically boost your ROI and radically increase the reach of your posts. To increase the likelihoods of your social media success, analyze the performance of your ads.
Pay special attention to your social media content. It is the online face of your brand. Keep it authentic, non-plagiarized, relevant and updated. Your images, links, and titles should be fresh, engaging, and intriguing for your readers. A tool we found to be very nifty when it comes to posting evergreen content is Tailwind. Use visual content as much as possible. Approximately 64% of the consumers are more likely to buy a product after watching a video about it. Video content is at its peak and it is not going anywhere soon.
Don’t just create content when it is time to post. Instead, prepare your social media content bank. Based on the recent trends and updates, you can make quality amendments in your content bank. Create your content bank now, if you haven’t yet. It should include blogs, articles, info graphs, tutorials, webinars, videos, eBooks, cheat sheets, templates, reports, case studies and others.
Did you know 90% of the information transmitted to the brain is visual? It taps into the intuitive psyche of your audience and motivate them to discover more about your brand.
Visuals are processed 60,000X faster in the brain than the text.
Visual content has ability to present complex information in a quick and clear manner. Images, info graphs, videos, memes, presentations, and screenshots are some of the types of visual content. Visual content is easy to understand and handy to share. Your visual content will get more shares as compared to your textual content.
People on social media love to interact. They enjoy participating in quizzes, contests and polls. Social media is beautiful place for engagement. Try to get the attention by vote contest, photo contest, caption contest, and others to promote your brand. If you promote any special offer, include discounts for your audience. It is an exceptional way to offer value through your social media channels and award people an incentive to keep on following you.
Sarcastic but true, competitors are real motivators. You should keep an eye on what and how they are doing on social media platforms. Notice their way of engagement, what they post, when they post, what is unique about them, etc. This will help you frame your marketing strategy in a much better and healthier way.
Last but not the least; stay updated with what’s going on in the industry you serve. Industry trends can significantly impact your business and marketing strategy. If you identify the market trends early enough then it is easier to plan for changes. You can grow your business successfully. The best way is to subscribe to social media blogs to keep you aware of recent news, amendments, and advancements.
Social media is gaining huge traction for digital marketing. All you need to know about powerful and effective social media marketing is wrapped up in this blog, including trends, tips, tricks and strategies for social media agencies. Keep the latest and upcoming social media trends into notice and accordingly devise your social media marketing strategy. Get started now to succeed at reaching and engaging your target market