Gone are the days when social media was restricted for connecting with friends and families. Upward trends in the adoption and downward trends in the costs of both Internet access and mobile devices have drastically changed this perception.
These days Social Media is equally explored in the fields of education, recruitment, politics, and marketing. Among various social media platforms, the most popular networks are Facebook, Twitter, Instagram, Pinterest, YouTube, and LinkedIn. For any business, online or offline, a brand cannot afford to ignore the use of these social media platforms to create a strong base of loyal customers for their business.