Audience: Pay Per Click Advertising (PPC Services) for beginners, Start-ups, Local Businesses, Small Business Owners, Entrepreneurs, Online businesses, Seasonal businesses (florists and gift baskets), and Ecommerce Stores Looking forward to Drive Sales.
Who doesn’t like heavy and relevant traffic to the website that results in quick conversions? Did you know you can instantly attract lot more customers, more sales, and more conversions? Yes, it is possible for your online business when you don’t have time to rank organically on SERPs.
For sure, you would have seen the sponsored links when you conduct a search on Google. When you start your search, the search engine starts to remember and understand your interests and behaviors online. It presents you ads based on whatever you have searched for, as well as your online preferences. These ads and sponsored links are PPC ads that essentially mean pay-per-click advertising. PPC is a radiant online marketing tool which helps you to reach the first page of Google instantaneously even for high competitive keywords.
What are PPC services
PPC is an online form of advertising which uses real-time bidding to direct relevant traffic to your targeted landing page. PPC is the most flexible and effective way of driving relevant traffic to your website. Most of the advertisements that appear while surfing the online realm is a (PPC) pay per click advertisement. If a surfer clicks any of these PPC ads, the advertiser would have to pay the search engine, say Google, for creating a lead. It is basically a win – win scenario for all the parties involved:
- The searcher: gets the relevant results based on his personal preferences
- The advertiser: gets to the most potential audience based on their query
- The search engine: plays the role of a mediator between the searcher and advertiser and also provides a steady revenue stream through this relationship
Let’s understand more about PPC through a practical example!
Imagine you are searching for the term ‘diamond rings’ and you are able to view sponsored ads of Bluestone. How does the search engine choose whose advertisements are to be shown during a particular search, i.e., how does it link the search term “diamond rings” to Bluestone? The algorithm is again based on the revenue generated from the advertiser and the relevance of the advertisement to the searcher.
The advertiser pays the search engine to show its name on the search, the price of which would be based on Cost per Click. Several advertisers bid for the keyword, here it is ‘diamond rings’ and the highest and the most qualitative (lesser bounce rate) bid is chosen. Yes, it is survival of the fittest folks!