With all the marketing campaigns – defining your goal at very first is important. On Twitter, this will help you decide what kind of campaigns you will do or what type of ad formats you are going to use.
We are providing you with some Twitter ad strategies to refine your ad targeting approaches. This will help you in reaching your target audience effectively.
1. Start your campaign and target your audience by country:
Start your campaign with a goal. You might be surprised to know that a number of marketers use a random approach to run their Twitter profiles. Avoid doing this mistake. Decide early on what your Twitter activity is going to be. This will enable you to build optimized content.
2. Set keywords for Ad targeting based on your Twitter users’ interest:
Twitter is all about the community. Targeting with interest-based keywords allows you to tap into particular communities and do the advertising. If your brand is active in more than one interest categories, you can use those in your advertising.
3. Target followers of your competitors and industry influencers:
You can target the followers of those brands with whom you share customer demographics. Look for brands that have a bigger following than you. Twitter recommends adding about 10 to 20 usernames to the target list. Use the Twitter Search function to find if your competitor is on Twitter or not. Also, you can buy Twitter Followers to boost your campaign. These bought followers will help you become more visible, thereby, attracting organic followers and garnering more Likes and Retweets.
4. Make your ad visible to the tailored audience:
Using tailored audience segment, retarget those people who have shown interest in your brand. You can do this even on your website. Your ad campaigns could give you great results if they are shown to people who are already interested in your brand. Therefore, start your campaign by remarketing on Twitter.
5. Reach customers based on the type of device they use:
This is another very helpful method to reach out to the customers. You can target users based on specific device, operating system etc. For example, mobile users having a new device might get tempted with the new mobile apps.
6. Target your audience based on the insights:
If you are aware that your demographic shares a definite lifestyle or shopping behaviour, then you can make use of these insights in your ad campaign. Whether it is a tweet or Twitter ad, analyzing how each one performs will help you create your next post in a better way. Say for example your Twitter Analytics shows that there are more men than women engaging in your posts, then you get an idea whom to target in your campaign.
You can combine the insights with behavioural targeting. This provides you to campaign at a deeper level, thereby, improving Twitter ad targeting.
7. Advertise to your audience in their language and according to gender:
A very important aspect of marketing is to advertise the product or service in the local language. Reaching customers in their language is an essential step in building the trust. With the help of language targeting, your ad campaign can reach a new demographic in the native tongue.
If your customer research shows that one gender is more interested in your brand than the other, you can make use of gender targeting. This will help you get your ads in front of interested prospects.
The above said Twitter fact is in the trial phase. If this will become effective, then it will be very helpful for marketers to advertise in a better manner.
Ads are only useful if they actually reach your prospects. To get the most out of your ad campaign, try to be very selective in audiences you want to connect with. Initiate your campaign keeping in mind the above-explained basics – language, insights, gender, location, device targeting. Then select one targeting category to focus upon (interest, behaviour, followers, keywords). If you would like to add some tactics of your own, then your views are most welcome in the comments below.