Google never fails to give surprises for search marketers.
Google Instant – a smart feature was launched, to save search time, in September 2010, when Marissa Mayer was leading the Search team at Google. Very soon it became quite popular. But now, it will be removed as declared on 26 July 2017.
This is because it was never there in mobile searches. And, since now more than 50% of the searches happen on mobile devices, the usability of the Google Instant feature on the desktop is getting reduced. Furthermore, Google wants to make desktop searches and mobile searches in line.
The statement which Google gave recently is:
“We launched Google Instant back in 2010 with the goal to provide users with the information they need as quickly as possible, even as they typed their searches on desktop devices. Since then, many more of our searches happen on mobile, with very different input and interaction and screen constraints. With this in mind, we have decided to remove Google Instant, so we can focus on ways to make Search even faster and more fluid on all devices.”
As per the hype, suggestions based on your ‘search term’ will continue to appear as you type, but now either you necessarily need to click one of them or complete your query with the intention to see any search results.
Here, what is your take? Will it be helpful for SEO and search marketers? Will it have any impact on ‘time-saving’ factor? Do drop in your thoughts in the comments section!