Tips to optimise your Google Ads campaigns in 2020/21

Over the years countless businesses and advertisers have used Google Ads to increase their ROI and grow. Having said that, you will also find many businesses that are highly disappointed in the output that Google ads campaigns provide.

Now you might be wondering which line of thought is correct, to that our answer would be both. Google ads, formerly known as Google AdWords like other PPC platforms will spend all your money fruitlessly if not executed the right way.

Here are some of the common mistakes found in Google ads campaigns:

  • Using broad match keywords
  • Not adding negative keywords
  • Not directing your traffic to customised landing pages

However, if you manage to avoid the above-mentioned mistakes and optimise your campaign accordingly this platform will achieve the ROI your business deserves. In this article, we’ll be discussing the tips and tricks to optimise your Google ads campaigns.

1) Personalize messaging

By reaching potential shoppers in their language, you’ll personalize our Google Ads messaging for better results.

With this Google Ads hack, you won’t get to create specific campaigns for a spread of language speakers.

The idea is to attach with bilingual audiences who could also be employing a non-English browser but understand English ads, or are searching in English albeit their browser is about for a special language.

2. Start off with economical automated bidding

Google’s automated bidding will help novice and experienced Google Ads advertisers save both optimization time and unnecessary spending.

Taking the guesswork out of Google bidding, automated bid strategies are created to assist you to match your campaign bidding to your specific eCommerce business goals.

In short, it should be your favourite Google campaign optimisation hack! Here’s an inventory of every of Google’s automated bidding strategies and therefore the business goals they’re best for:

types of bid strategies

If you would like to release even longer while improving your ROIs and driving good, targeted traffic, then tools like Traffic Booster will make sure you automate every aspect of your Google Ads optimization.

Think of it as getting the advantages of getting a fanatical PPC Marketing agency for your eCommerce campaigns without the large agency costs.

3. Make use of location-based bid modifiers

Bid modifiers that are localised can give great results for ad campaigns good campaigns. As you’ve probably noticed already from your Google Analytics data, not all locations are equal in terms of product conversion performance. This isn’t almost country-specific language changes.

Let’s say you’re selling camping equipment. You’d probably find that your sales are higher in additional rural areas than urban centres. By using location-based bid modifiers, you’ll set higher bids for locations more likely to convert. 

4. Work towards a complicated keyword strategy

A robust keyword strategy is an absolute must for ensuring your Google ads are working as they should.

This includes keeping an in-depth eye on your campaign metrics to mine for possible keywords, using negative keywords to prevent irrelevant clicks, implementing brand keywords strategically, and employing a combination of short- and long-tail keywords to account for campaign goals.

However, it’s not just a matter of implementing these from day one; to actually ensure your Google Ads campaigns are optimized, you would like to make sure you’re continuously tweaking and optimising your keywords.

Regularly use Google’s Keyword Planner and other research tools to seek out new potential long-tail keywords. Keep an in-depth eye on your negative keywords list and consciously add terms that are hurting your CTRs or leading to irrelevant clicks.

5. Use RLSAs to rejuvenate old ad groups

This Google Ads optimization must-do relates to your campaign ad groups. Before you kill an awareness ad group or sub-par keyword, you’ll want to undertake using these campaigns with RLSA (remarketing lists for search ads).

Why? Because, by adding remarketing lists, which supply secondary targeting for your keywords, you’re sending campaigns to people that are already conversant in your brand, thus improving the prospect of higher ad performance.

RLSA (remarketing lists for search ads).

But bear in mind that, to use RLSAs, your online store will have a minimum of 1,000 active cookies.

If you’re already familiar with using RLSAs for optimised Google campaigns, here is an expert strategy we recommend to boost your Google Ads:

Messaging coordination: let’s say someone visited your online store and engaged with one specific product. the thought here would be to make RLSAs that focus on groups of shoppers who viewed that specific product with ad messaging highlighting the advantages of the precise product they already engaged with.

6. Test all Google Ad variants

We know that, before we throw huge money at any PPC campaign, we’d like to check smaller budgets, optimize, then increase spending.

With Google Ads, it’s no different. this suggests testing everything at campaign and ad group level to make sure that you simply have significant performance potential by the time you run your campaigns.

The easiest thanks to Google’s Ad Variants. Using this tool, you’ll test a mess of variations of your ads like headlines, descriptions, promotions, and final ad landing pages.

In conclusion

As we know, pro optimization means increased sales potential. However, there are two vital side notes to think about when optimizing your Google Ads campaigns.

Firstly, you’ll have the foremost optimized campaigns possible, but, if you’re sending shoppers to terrible, non-user-friendly URLs with confusing or irrelevant content, you’re throwing money away.

Not to mention the effect this may wear your Google Quality Score, which can increase your CPCs and reduce the probabilities of your ads being shown.

In case you have any question on optimising your Google ads or need in developing an effective strategy for your business then contact us or simply drop us a line and we’ll get back to you in no time.


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