How Zoho Commerce Plus is the future of eCommerce?
Ecommerce giants such as Amazon and Alibaba have transformed the way we shop today. Not only that, but they have also provided extraordinary opportunities for small businesses to sell their products through their platforms as well.
However, these privileges come with the cost of their own. To avail their infrastructure and client base, small businesses have to shell out a sizeable chunk of revenue from sales on the platform as commission. Furthermore, this arrangement does not give much space for branding and marketing of their own.
Now the question is how can you overcome these challenges? Either you can continue utilising the big guns portal to selling your product or you can try to build your client base with the help of Ecommerce shop builder.
If you wish to explore option no. 2 then you are at a great place, as today we are going to be discussing Zoho commerce plus one of the leading eCommerce operating systems.
Let’s talk about some of its key features and how Zoho Commerce Plus can help you out in your eCommerce venture.
Personalised Branded Store
Zoho Commerce Plus is an addition to Zoho One, the operating system, It is a fully integrated, end-to-end platform for the eCommerce industry.
From marketing to sales to promoting customer loyalty. It is a fully scalable platform to run your eCommerce business like well-oiled machinery.
You can build your professional online store without the need for writing a single code line. Personalise your branded customer experience using the drag-and-drop store builder, which also comes equipped with a variety of customizable templates.
Timely Order Management
Delivery and order management is the lifeline of and eCommerce business. A customer just wants their orders to get delivered as soon as possible. Which is why it is utmost important to deliver the right order within the stipulated time limit.
Zoho Commerce Plus ensures that you are always equipped with the information needed to optimize order fulfilment. Zoho boasts about its unified interface for every individual order made across every channel, throughout numerous warehouses as well as shipping carriers.
Data from any third-party systems can be imported into the platform’s Analytics and analyzed to empower you with provided blended insights.
Marketing to customers is all about communication, only by understanding the thought process and actions can you find all the ways and medium at every step of their buyer’s journey.
Now different customers choose different paths to interact with your brand, which is why eCommerce Plus enables you to construct customized customers journeys to communicate based on their stage in the buying process.
The more the better, with Zohos Omni-channel customer communication platform you can enable context-aware dialogue with prospects and customers.
Since customer information is flowing across multiple communication channels such as emails, chat, social media, etc. Your marketing, sales, and support representatives have a singular view and context of each customer which empowers them in delivering a consistent, cohesive experience.
Zoho commerce plus has one of the most comprehensive analytics platforms in the market. It offers multiple inbuilt dashboards and reports for businesses. These reports and dashboards cover e-commerce, operations, etc. that offer a multitude of insights.
Most of these invaluable insights are regarding the visitor’s behaviour on your eCommerce store, which also includes heat maps, scroll maps, and conversion of products sold on the eCommerce store. This helps you optimise your eCommerce platform for better customer experience.
Zoho commerce plus provides a multitude of easy website building tools that you would need to create a sustainable brand, along with a robust back-end infrastructure that can help with content management as well as security.
The system leverages upon Zoho’s customer experience on analytics, and intelligence software providing businesses with an interconnected, first-of-its-kind eCommerce platform.
However, all the above points discussed are only the tip of the iceberg which is Zoho. If you need more info about Zoho commerce plus capabilities or wish to apply it in your business please feel free to contact us for Zoho implementation or drop us a line in the comment section and our experts will reach out to you in no time.