What is content curation?
When it comes to your SEO practices, along with link building, keywords, and on-page elements, content is also one of the most significant elements. Are you wondering content is still the king of SEO? Well, as per Lee Odden, Content isn’t king, its kingdom. Content curation strengthens your content marketing strategy.
According to Content Marketing Institute, content curation assembles, selects, categorizes, comments on, and presents the most relevant, highest quality information to meet your audience’s needs on a specific subject.
According to Curata, 42% of companies have an executive responsible for content marketing, reaching 49% in 2017
Basically, content curation is not about creating new content. However, to a certain extent it is about discovering and compiling existing content written by industry experts and sharing it with your online followers.
Why content curation matters?
The reason why a content curation matters is simple; content curation boosts your target audience reach. Content curation also has a role in your SEO. Of course, duplication of content will be penalized by search engines and your rankings will get hampered. But, a correct approach of content curation will augment your SEO, as mentioned below:
In short, to preserve booming online presence, it’s vital for you to adopt content curation as a digital marketing tactic.
How content curation helps on social media?
Content curation is more like an art rather than science. There isn’t any particular technique to be followed for any particular social media platform. In case of twitter, curating quality content from industry influencers and sharing it on your feed will send them notification. In turn, there are high chances that they’ll follow back you and your brand. This way you can engage with others while connecting your content with their audiences.
Most of the acquainted content marketers prefer a content mix in their content marketing strategy as:
What are the most preferred content curation tools?
Till now, we talked about why content curation is important. Now let us move to the main point, how to curate the content. For content marketers, content curation is integral to online strategy. Effective content curation helps position you as a thought leader in your domain. Moreover, it is an affordable way to retain a consistent publishing schedule of quality content.
“Content curation is the process of both creating and linking to pertinent content on a B2B website”
– HiveFire CMO Richard Turcott
Content curation process can be graphically represented as:
Yes, it is not only time consuming but it is also less effective. For a perfect content curation, you need to take help of automation.
Here, we present the most preferred and ultimate list of content curation tools.
As we discussed in the above paragraphs, content curation is a grand manner to support a created content strategy, consistently publish content, and keep a track of your desired information sources. Let us know each content curation tool in a deeper way to understand how it can boost your overall content marketing strategy.
As a part of content curation, Curata’s CCS easily organize, interpret, and contextualize the content. Curata digs content from hundreds and thousands of relevant sources, keeping your content engine buzzing without a requirement of constant creation of your own content. It provides a great support on content marketing platform by adding your own unique perspective to curated content and filtering content by relevancy & timing. CCS is best for planning, developing, and evaluating your content marketing.
According to several resources, Curata services start from $1,500 on a month-to-month basis.
According to Julia McCoy, Pinterest is also fantastic for collecting useful “hacks”, tricks and tips you can build your content around
It is often called as online pinboard. Pinterest is a visual discovery platform since it works on images, video clips, and infographics. Open your business account on Pinterest and follow people in your industry and pop culture icons to catch access to millions of great content ideas. You need to save these content ideas to interactive boards on your account and pin them. Apply these pins to curate exceptional videos, podcasts, and images content for you and for your clients.
Furthermore, the content you pin can easily comprise an image and a link that drives back to the source. The source can be either a blog or infographic. With the help of Pinterest search, you can reveal great content that is probably interesting to your audience. It is a great platform to search and share content by domain to various social platforms.
Icing on the cake is Pinterest is a free means for content marketers to discover great content.
Its top features include choosing specific keywords with the help of Boolean research, adding own sources with RSS feeds, suggesting content based on big data, and filtering content based on various criteria.
Scoop.it is a free tool; however, its paid options come with more robust search.
Storify helped one woman raise $650,000 when her Storify story went viral and had 1.5 million hits
In addition, Storify enables you to research and pool content from multiple sources, merge that content with original content, and then share the mixed content as a unique story. Once can use Storify to search blog posts, comments, and videos that others have shared online.
Storify is a Free tool and it also has options of paid versions.
Buzzsumo was a go-to resource of mine to find the most shareable content that resonated with the largest audience
Margot da Cunha
It is a highly popular content curation tool which is FREE till limited searches and then offers some advanced features under paid options. Their plan starts from $79/month and goes beyond that based on the package you opt for.
Basically, Triberr is a marketing platform for influencers. However, it also acts as a content curation tool by providing the ability to discover great content. Triberr is a community where tribes curate their own content and promote others’ content.
Either you can create an account or can login with your twitter, facebook or LinkedIn ID to join as a tribe and follow relevant people.
Triberr have various plans as follows:
7. Post Planner
According to Ian Cleary, The content engine in Postplanner is a great way to find content.
For smarter content, better posts, and mind blogging results – reach out to only one social media destination called Post Planner. It aids you to find the best and the right content for your audience and post it. Furthermore, it delivers content based on users’ keywords, provides status ideas, and assists users to search blogs and experts in their forte.
Post planner plans starts from $9/month.
Cas McCullough : I use Feedly to categorize content for my own social platforms, as well as my clients’ platforms
Up to 100 feeds, services of Feedly are FREE, and its paid plans starts from $5.41 or $18 for a team.
Pocket is a great place to get into the habit of accruing content to save and share later.
Pocket is user friendly, can work in your browser, as well as from apps such as Twitter, FlipBoard, and others. If the content is stored in Pocket, (your phone, tablet or computer), you don’t even need an Internet connection to view it again and again.
Pocket can be used for FREE; it’s paid plan starts from $44.99/yr for an ad-free experience. .
11. Curation Suite
Curation Suite is the renewed version of Curation Traffic. To discover, curate, publish and share multiple types of content, curation suite is most popular platform. Curation Suite is a robust WordPress plugin that works right within your WordPress dashboard. It works with any theme and any plugin you have, to search content in the form of posts, articles, videos, infographics, and others.
Curation Suite plans starts from $97 which is one-time payment and then you can go for a top-up according to your content curation needs.
Quora is yet another underestimated but most important content curation tool. It is a great place to share your knowledge and ideas and engage with similar interests people. It is a forum where questions are asked and pertaining replies are given by the varied users.
You can set up an account, and then search your keywords to find outstanding content for future use. In addition, you can turn on notifications about specified topics pertaining to your field. By doing so, you can get access to more and more relevant articles and interesting ideas in your inbox.
Quora platform is FREE and can be accessed for multiple times a day
The list does not end here, there are much more content curation tools available in the market which can help you boost your content marketing strategy. Over and above these 12 tools, 39 more tools have been listed here for you as an additional reading.
|Sr No||Content Curation Tool||Description|
|13.||Addict-o-matic||· Search the best LIVE sites across the web.
· Dig the latest and trending news, blog posts, videos and images
|14.||BagTheWeb||· Search, create, and share ‘bags’ of web content on varied topics|
|15.||Bundlepost||· Aggregate and plan social media content
· Find, edit, and schedule with the browser plugin or social media dashboard
|16.||Channelkit||· Enables you to tag and organize all sorts of information in one place
· Includes articles, websites, contacts, PDF files or various format images—all showcased as neat cards in channels
|17.||ContentGems||· Find, curate, and share engaging content
· Boost qualified website traffic and build your company’s thought leadership
|18.||Crowdynews||· Mechanically integrates real-time social content beside editorial content to raise engagement and boost revenue|
|19.||CurationSoft||· Helps establish brands as a reliable voice, and a “not to miss” source of information|
|20.||DrumUp||· Mines web content in real time to suggest to your audience
· Reduces your Facebook, LinkedIn, and Twitter management time
|21.||elink||· Offers a swift way to transform a bunch of links into content
· Enables to curate, publish, and share content online in a visually appealing manner
|22.||· Create your own personalized magazines and brochures
· Catch up on news, read stories across the globe, and browse articles,videos,and photos your friends are sharing across the web
|23.||Flockler||· Combine all your content, including what your fans and followers say about you, into one social hub.
·Create your own social hub or bring social content into your existing websites,applications, ecommerce sites, and other services
|24.||Folloze||· A great B2B platform to create content experiences that dynamically adapt to a visitor’s profile, company, industry, and stage of the deal|
|25.||HeadSlinger||· Saves your research time by 50%, find all your news in half the time
· Scan your favorite sites’ headlines in a matter of seconds, and store your favorite news sources in swift and simple manner to find folders
|26.||Huzzaz||· Video curation platform that enables you to search, mine, collect, and showcase YouTube and Vimeo videos
· Analyze user’s viewing behavior, and figure out which videos matter most to your viewers and to enhance the site engagement
|27.||Juxtapost||· Swift, simple and FREE way to bookmark online images
· Gather and handle categorized post boards
|28.||Kbucket||· Being it a user indexed search site, here, skilled “content curators” categorize,comment, tag, and publish their research to support their content marketing strategy|
|29.||Kuratur||· Persistently publish fresh and new content on websites or blogs in minutes a day to keep up readers engagement|
|30.||LinkHubb||· Curate and share multiple links from around the web in one organized page, upload documents and files to the cloud, and use affiliate technology to generate ad-based revenue|
|31.||List.ly||· Curate, crowdsource, and engage readers via LIVE rooted list content inside blog posts|
|32.||Newsle||· Track users’ Facebook friends, LinkedIn connections, and email contacts in the news.By no means miss a key story about a follower, professional contact, or public figure|
|33.||papaly||· Bookmark management and discovery tool|
|34.||Paper.li||· Publish ‘newspapers’ comprised of content from anywhere on the web to treat your readers to fresh news daily|
|35.||Pearltrees||· Visual and collaborative curation tool. Allows you to collect, organize, and share any URL, and upload personal images and notes|
|36.||Pluggio||· Secure web-based system that helps individuals, businesses, organizations and marketers easily grow and manage their social media profiles|
|37.||RebelMouse||· Create a blog, website, or social page in seconds. Simply connect your social networks such as Twitter, Facebook, Instagram, Google+ or LinkedIn.|
|38.||RockTheDeadline||· Simplifies for brands, agencies, and publishers to create and manage compelling content
·Curate timely and trending news and promote that content over multiple channels
|39.||Roojoom||· Create Smart MiniSites, online magazines, and e-newsletters
· Content can be personalized to increase engagement and improve conversions across the customer life-cycle
|40.||Shareist||· Capture bookmarks and ideas, share them on social media, and save them for building and publishing pages to blogs|
|41.||Sharpr||· Segregate information silos, advance collaboration, and share what matters most with the users who matter most to your business|
|42.||Spredfast||· Helps brands, media, and agencies involve and connect with audience integrating social media into their marketing and advertising efforts|
|43.||sprinklr||· Helps brands and organizations distribute curated social media content to support their content strategy. Platforms include websites, event displays, retail signage, and mobile apps.|
|44.||Storyful||· Helps newsrooms find the most valuable content on the social web. Uses a “human algorithm” to sort through verified curated news from various mediums.|
|45.||Sutori||· Create and share visual stories, collaboratively|
|46.||symbaloo||· A personal startpage that allows you to easily navigate the web. Compile you favorite sites into one visual interface. Save your bookmarks in the cloud and access them from anywhere with any device.|
|47.||TagBoard||· Social media hub for hashtags
· Collect, moderate, and follow hashtags, as well as create and follow your own hashtag conversations
|48.||The Tweeted Times||· Comprehends news in your Twitter flow every hour
· Ranks each section by its popularity amid your friends
|49.||UpContent||· Content mining and content curation tool that crawls the web to draw news, articles, and blog posts
· Sorts by parameters such as social influence
· Reduces browsing needs of surfing 1000s of page results
|50.||Vidinterest||· A platform to discover social videos that enables you to bookmark videos and create private or public playlists of videos
· Allows surfing any website featuring videos from Vimeo, YouTube, and Daily Motion.
|51.||Waywire||· Video curation tool that embeds hundreds of top-quality sources from trusted
media makers to improve your site with current, timely, trending and contextually-relevant videos
Again, this is not an exhaustive list of content curation tools. Feel free to drop in comments section if you use any of the other tools and how is your content curation experience with that content curation tool. We are excited to hear from you regarding your insights on content curation tools!