Here we present the most talked SEO trends and how it proved their prominence in the year 2017:
1. Video content is booming
People love audio-visual content over textual content. As predicted in the start of the year 2017, many established as well as newbie brands are banking their advertising campaigns on video content. With so many active social networks like Instagram, Facebook, and Snapchat where people love to share their stories, how come brands stay behind this trend?
Crowdcart is quite prominent in the race of video advertising. Crowdcart helps to connect and engage with your audience through LIVE video. It enables to teach, share, and connect over webinars, Q&As, live courses, and summits.
2. User-generated content is shared and perceived most
If you serve what your audience is seeking, you are surely going to rock with all your campaigns. But, how to know what they are looking for? There is a marketing gimmick called user-generated content. User-generated content (i.e. UGC) comprise any form of content that is created by users and consumers about a brand or product. Ask users indirectly what they want and accordingly tailor your content marketing and SEO content.
Especially on Instagram, UGC is highly prevalent, shared, and perceived. UGC generates more engagement on social media and from there attract more organic traffic towards the website.
According to HubSpot, 76% of individuals surveyed said they trusted content shared by “average” people more than by brands, and nearly 100% of consumers trust recommendations from others.
Let us take a glance over how SEO can be benefited with the help of user-generated content.
3. Intense content paves smooth road for SEO
“Don’t optimize your keywords, optimize your content”. This was emphasized as one of the top SEO trends for the year 2017. Unlike past years, the focus has shifted on comprehensive and long form content for SEO to provide value to the readers. On the other hand, search marketers can also have higher number of Backlinks and internal links in the intense and long form content, which eventually boost their SEO.
4. Personal branding – verified as an undisclosed SEO strategy
Branding makes a huge difference in your overall online impression and foothold. Personal branding is unexplored yet very powerful tool for your SEO. The biggest benefit it provides is trustworthiness of the brand. In the digital marketing field, there are some giants who have established their personal branding very well. People just trust their offerings by their names.
5. AMP does make a significant difference in your SEO
As we already know that Google favors the websites which have switched over to AMPs.
According to Google, more than 50% of search queries, globally, are now take place from mobile devices.
Here’s how 2Dogs Media churn out huge results from improvised SEO due to AMP in place.
The above mentioned SEO trends are just a portion of the chunk of anticipations. There is a high reliance on other trends as well, which are: voice search, user intent, influential role of structured data and schema implementation, influence of artificial intelligence on working of algorithms, local search, cross-channel marketing, and optimization for user-intent. As a general tip, continue to optimize your online presence to boost your SEO.
In case you feel something else can change the scenario of SEO in the rest of the year 2017, do drop in your words in the comments section, we would love to hear from you!