You might be well-aware that your website can dramatically act as a marketing tool for your business. A website is the best platform of blogging and communicating your areas of interests and marketing your products and services across the globe. What all you need to grow well and earn huge profits are the website visitors. However, imagine neither knows about your business nor anyone visits your website. If so, it would be hell difficult for you to drive organic traffic to your website.
For your online business, you can definitely earn well, provided you will get visitors reading your content or visiting your business. However, to do so, you need to employ multiple strategies to drive traffic to your website, in both ways – organic and inorganic. Organic tactics will work slowly and gradually but give you long lasting rankings on SERPs. On the other hand, if you want instant traffic, you need to go for inorganic methods.
The optimal way to drive organic traffic to your website from organic sources is to increase the number of pages on your website. These pages should be developed in such manner that they can rank for your important keywords. You should look for what more you can add to your website, be it category, new web page, new blog page, any FREE resources, or attractive content like Free EBooks, quizzes, infographics, podcasts, and others to target specific keywords. You can have separate landing pages for your new launches. To promote your website pages, have maximum and ethical utilization of social media. Attract users from various platforms to subscribe on your website.
The basic hint considering new algorithms of search engines is to target the long-tail of keywords for SEO and bid on competitors’ keywords.
Here we suggest few simple, yet effective tips and tactics to drive organic traffic to your website.
1. Social networking and social bookmarking
Similar to article marketing, social networking and social bookmarking is another effective way to drive organic traffic to your website. Social bookmarking websites are the websites on which Internet users share their web pages, blog posts, Infographics, articles, and videos. You can reap a number of benefits on submitting your varied types of content to either one or more of these sites. Remember, this will not only drive organic traffic but also help to increase your brand awareness.
Facebook, Instagram, Twitter, Pinterest, Google+, Tumblr., Reddit, StumbleUpon, LinkedIn, and others are most popular and most preferred social bookmarking sites.
While making social bookmarking sites as part of your digital marketing strategy, your focus must be on the ‘social’ part. Do not try to directly sell your products and services on social media. Social media followers are more interested in engagement. You need to act as a good online friend and “pin” other users’ content, retweet and repost other users’ content, participate in discussions and invite people for various discussions.
We suggest using Social Marker, a service that helps to bookmark many social bookmarking sites such as Digg, Propeller, and Delicious. Here, you need to enter the title of your website page, the URL and some text to sum up what’s on the website page. Then, you need to enter keyword tags for your website page. Once done, then click “Submit.” As you go to each bookmarking site, you’ll be encouraged to sign-up for the site. For a relevant sign up, choose a username, strong password, and enter your email address to the site.
Repeat the steps in this section each time you add new content or a new web page to your site.
“Pinging is all about getting your new posts out into the world, ensuring your readers see your latest stuff, and driving more traffic to your site.”
There are various sites for pinging, which let search engines know that the blog content or any other website content has been updated. These sites are Pingomatic, Pingler, Feed Shark, PingMyBlog, and others.
Pinging is an easy process that can be done in four simple steps.
- Enter the name of your website page or blog where you have updated the content
- Enter the URL of your website or blog where you have updated the content, and
- Tick the boxes for the web services you want to ping.
- Click “Ping My Site.”
Pinging will help your website getting indexed fast and will attract people to visit your website, ultimately you will be able to drive organic traffic to a large extent.
3. Guest blogging
Guest-blogging is another successful key to attract more and more visitors to your website who are relevant for your business too. Guest blogging is a technique used by bloggers and website owners to drive organic traffic on website’s blog page, where bloggers write posts to be published on other bloggers’ blogs. It should be a key part of your digital marketing strategy, especially when it comes to link building. However, it only Backlinks should not be the sole motto here. Google often penalizes sites that use guest posting for SEO link building purposes and asks that sites no follow links going back to the guest author’s site. You should also provide relevant content which readers find interesting and valuable to them.
You will perceive that 90% of guest-blogging websites will solicit for exclusive content. One of the main reasons why they ask for elite content is they don’t have to directly compete with you over traffic. Essentially, they don’t want to be out-ranked and in essence; neither do you.
In addition, guest blogging also helps in building your email lists and strengthening relationships with other people in online world. Here are the few sites having good domain authority and page authority which accept guest posts that indirectly help you to drive organic traffic.
4. Article Marketing
Ad much as possible, you should write articles related to the topics on your website. Once you are ready with a final draft of your article, sign up for an author account on various article directories. There are various recommended article submission sites where you can submit your content for free and those sites help you gain relevant traffic to your website.
Few article submission sites that are exceptionally trendy are:
On these sites, what you need is to create a brief bio about yourself or your business and insert a hyperlink to your website in the bio box if the site permits it. At the end of each article submission, describe your website and your business in the resource box beneath the article content. Alternatively, you can also insert a link to your homepage or any particular landing page. It is advisable to submit approximately 10 articles each day to varied article submission sites. Users searching for a variety of information on the internet can accidently land up on your article. If they found your article useful or relevant, they will read through it and may get diverted to your website through hyperlinks inserted in it.
5. Web 2.0 submission
This is pretty similar to article submission. A Web 2.0 submission is the method or technique to share your content through varied hubpages, squidoo, and blog sites.
The thin line difference that lies between article submission and web 2.0 submission is:
- An article submission is submitting articles to article directories like articlebase, ezine, and others.
- A web 2.0 submission is submitting articles to web 2.0 sites like weebly, tumblr, and others.
Many a times an article submission is followed by press release submission to drive organic traffic. The fundamental distinction between a PR and an Article is the nature of the content written. An article submission is used to promote your products or services by writing the article and submitting it to the various article directories. On the other hand, a press release is an announcement related to offers, special news of your company and it is also publish to various news publishing and press release websites.
Things to note while submitting your article, blog post, press release or any other content on website:
- Make your article / blog post as simple as possible. Don’t presume technical competence of your reader. Remember, it is easy to come up with technical content with technical jargons, but it is equally hard to come up with same technical content is a simpler manner. If you use too bookish words, they will simply run away from your page without reading the content which they actually are looking for.
- Each submission sites have their own and unique set of guidelines for submission. Do follow each and every guideline to avoid any sort of rejection of your content
- Reread and recheck your content prior to uploading, it should be absolutely free from any grammatical error and plagiarism. You can use online content tools to make sure our content is good to go for.
- When you submit your content, do not miss out to check that you are submitting it under the right category. This though sounds like a layman tip can have a huge impact on your main objective of submission.
- Last but not the least; try to serve variety on such sites. Avoid duplicating of the content. Readers are always craving for the content which adds value to what they already know. So keep this on your mind and do articulation of your content which is in line with the latest industry trends.
We have so far talked about content posting to drive organic traffic to your website. Here, you can play with your skills, try to post different types of content on different platforms. Your articles, blogs, slides, videos, images, and Infographics will help you reach a variety of audience which will ultimately land up on your website.
It is not that you might not be aware of these strategies to drive organic traffic to your website at all. But probably you are lacking the discipline to adapt and follow these tactics. Start from today, stick to it and then sit back and relax – you will surely experience a significant boost in the traffic to your website after following our tips and tactics.