Once upon a time in a far away land, when the Internet was just a baby on the verge of weaning, there popped up an idea to create a platform that could better connect people. The distance wouldn’t matter then – be it your next door neighbor or your friend who has shifted an ocean away. This brain child is now known as social media. But social media is a far cry from just being a platform for connecting people. It has become a multi-billion dollar industry, with a business base for more industries to come. Several people nowadays are building their lives on social media platforms!
Instagram is home to several ‘businesses’ of people who earn through affiliate marketing making dollars in three digits and above.
With the growing affluence and influence of social media platforms, it is no surprise that search engines, yes, even big brother, Google, uses social media presence (along with other things) to determine your worth in the digital wilderness.
Thus, a good social media standing can help you with the seemingly gigantic task of search engine optimization.
The Thumb Rule
The key principle to follow with social media marketing is – don’t post anything you won’t read.
Social media advertising is not a stranger to any of the people on the internet. Statistics say that everyone on the internet uses one or the other form of social media. So, as a user, you know what is hot and what is not.
Keeping in mind this simple rule, let us get into technicalities of optimizing your social media presence to enhance your search engine rankings.
The fundamental fact you should keep in the back of your mind is that whatever you’re posting on your social media is a part of your content.
Just like your content, your social media content and presence should be of optimal quality. Remember, this is to attract a crowd, not to repel them.
Be regular, active and interactive.
Also, make the most advantageous use of semantic markups (like the alt-text of images/pictures and the description of articles). Throw in advantageous keywords, but remember to do that in a creative form so that your presence is subtle rather than being boorish and loud.
The subtlety of the keywords and the catchiness of the description is the key. Example, for an article about exotic fishes, you could add the descriptions, “These beautiful ornamental exotic fishes will awe you!” As for the picture of one of the said fishes, you could add in the alt-text, “The most beautiful ornamental exotic fish”.
Also, experiment and observe. Mix up things with description, alt-text, picture choice and content. Observe and analyze the statistical data for the changes you made.
Improve the Web Network
Proper placing of the external inbound links helps create a network, increasing the search engine ranking, while adding increased authority to the website. Social media is an amazing platform to indulge in this.
Now, before adding the links, keep in mind that you have high quality to content to back yourself up. If your content is not good enough, backlinks could prove to be your misfortune.
After adding the links, take part in relevant discussions in order to create your own standing on the social media platform. This improves the chances of getting increased number of social media shares.
Social Media optimization and Search Engines optimization – A Match Made in Tech Heaven
Below are the screenshots of what comes up when one Googles four of the leading brands in the technological industry – HP, Samsung, Lenovo and Dell.
Check this out:
Yes, what we wanted you to notice were the social media profiles that show below the information panel. This in itself states the importance of the social media profiles and their significance, even for corporate tech-giants like these.
Of course, big brother Google is an important search engine with 67% channel share. But the second one in line is YouTube. Even though they are considerably less recognized in the present scenario, other social media platforms are also increasingly gaining impetus as search engines.
The higher number of likes, followers, re-tweets and double-taps that your brand has on SMM platforms, the higher is your search engine ranking.
Tip of the Day: Don’t ignore or undermine Google+
Google+ is an underused SMO platform and is considered as a comparatively irrelevant social media channel by many. However, the statistics have another story to tell. Most of the top brands have an active Google+ account. Don’t believe me? Scroll up and check the screen grabs; two out of the four show active Google+ accounts
Social media strategy has grown a lot over the past decade, and it is fairly obvious it will grow more and more important as time passes. Thus, for brands and businesses, developing their social presence will be a safe bet.
And if you haven’t yet… It is never too late to start now.