Here are the few:
1. Instagram is used by 48.8% of the brands, globally; this number is anticipated to rise to 70.7% by the end of 2017.
2. Instagram platform has monthly 700 million active users, daily more than 1 billion photos are liked, and it has 400% more engagement than other social media platforms.
3. Instagram posts have 58X & 120X more engagement per follower than Facebook and Twitter respectively.
Considering these exciting stats, we had conducted our #AskQL chat on 03 May 2017 at 15:00 AWST on Instagram Marketing. We thank each and every participant for sharing their ideas and knowledge on Twitter chat. Once again, QL Tech is grateful to have your participation.
Their participation keeps our enthusiasm intact to run the chat.
During the chat, interesting talks took place around why it is considered as a booming social media marketing platform among others. Including marketing tips, we chatted on type of hashtags and tools that help in keeping you active. We ended our chat with talking about misconceptions about Instagram as a social media marketing platform.
According to our industry expert participants, keeping perfect profile, being creative, posting in fun language in line with the brand alignment and targeting audience using relevant hashtags are the best tips for Instagram marketing. Tools such as buffer, Agorpulse, crowdfire, iconosquare, tagboard, and others are very prominently used for Instagram marketing. Brands that have succeeded on Instagram marketing are Oldspice, Intel, Redbull, and Oreo, among many.
Sadly there are some misconceptions about Instagram which hinder in digital marketing strategy. To name a few, they are sharing URLs as CTA in the post, considering it’s all about posting photos, assuming only big brands can succeed, and others.
Run through the outstanding information and views that were shared during the chat!
Take a look at the Storify recap of Instagram Marketing
What people are saying:
Questions on Instagram Marketing
3 May 2017
Any further thoughts? Do drop in your words in the comments section! We’d love to hear from you.