We had conducted our #AskQL chat on 19 April 2017 at 15:00 AWST and 12:30 PM ET on Email Marketing. Each time, we feel inspired and motivated for the next Wednesday so that we can again interact with our followers and share our ideas and knowledge. Their participation was just thriving. Once again, QL Tech sincerely conveys appreciation for our beloved participants:
They are our real drivers who keep our enthusiasm intact to run the chat.
We exchanged our thoughts on the current trends of email marketing. We started with discussing how to write an effective email that get opened, read, and clicked. This includes the best practices of email marketing as well. Further, we had interaction on the platforms that provide white label email marketing services and brands that have succeeded very well through their effective email marketing campaigns. We ended our chat with top TWO tips and strategies for successful email marketing.
According to our industry expert participants, traditional email marketing is dead and has been replaced by personalized email marketing. Your email marketing campaigns should address and focus on your target audience. You need to strategically segment your campaigns since old and traditional strategies are no more effective for use.
To write an effective email which gets opened, read, and clicked, your content and design play important roles. Design should be clutter-free and content should be easy, simple with a mere focus on attractive subject lines. At the end, what matters is the quality of an email over quantity of mailing lists. ActiveCampaign and SendinBlue are the most preferred platforms that provide white label email and SMS services.
In the view of our participants, Paypal, JetBlue and Amazon have seen amazing results of their email marketing campaigns. Hence, it can be concluded that in order to succeed in your email marketing campaigns, you need to keep doing A/B testing of your emails, subject lines, designs, content, and other important elements. As a tip, you can keep an eye on competitors by subscribing to their emails.
Run through the outstanding information and views that were shared during the chat!
Take a look at the Storify recap of Email Marketing
What people are saying:
Questions on Email Marketing
19 April 2017
Any further thoughts? Do drop in your words in the comments section! We’d love to hear from you.