We had conducted our #AskQL chat on 26 April 2017 at 15:00 AWST on Content Marketing. Content marketing is not at all new but impressively growing field. We thank each and every participant for sharing their ideas and knowledge on open platform. Once again, QL Tech is grateful to have your participation.
They are our real drivers who keep our enthusiasm intact to run the chat.
We had interesting interaction on how to create a successful content marketing strategy and how can it be measured. One needs to create awesome stories, invest in monthly calendar, and prepare audience person to craft a successful content marketing strategy. Content writing isn’t enough, its promotion is highly crucial. How successful your content marketing strategy is can be measured by keeping a check on bounce rate, new & returning users, leads generated through organic search sessions, and share (in terms of percentage) of connects.
Most of the industry experts believe that the next steps after you create and execute a successful content marketing strategy you need to focus on:
1) Create and publish Great Content
2) Share/Distribute Content Well
3) Convert the Engaged Audience
Content marketing tools such as Canva, Copify, and others are the best and well-known in the industry. Make sure your content marketers make the most use of them to optimize your SEO. SEO and content marketing are helping hands to each other. SEO examines how people carry out certain searches and content marketers focus on user intent to deliver stronger search results. That’s how they can jointly optimize for Rankbrain.
Closing thoughts on the chat were shared on the future of content marketing. Content marketing will be evergreen; it will boost SEO. In the year 2017, content curation, repurposing content, voice content and video content are rocking trends.
Run through the outstanding information and views that were shared during the chat!
Take a look at the Storify recap of Content Marketing
What people are saying:
Questions on Content Marketing
26 April 2017
Q3: What are the next steps after you have created and executed a successful #contentmarketing strategy? #AskQL
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Any further thoughts? Do drop in your words in the comments section! We’d love to hear from you.