Along with SEO Trends and SMM Trends, 2017 is indeed an important year to look for Website Designing Trends. Lots of amazing website designs are getting live day by day, which implies 2017 is certain to bring some incredible website design trends. In the past year (2016), flat website design was ordinary design. This credit partly belongs to Google’s Material Design visual language. Furthermore, in 2016, responsive design become mandatory and progressive web apps which can be operated offline became the next prominent trend.
Let’s take a look into website designing trends which cannot be ignored in the year 2017:
1. Wider execution of Responsive design
Responsive designs aren’t new to talk about. They are in limelight for around a few years. When it comes to designing trends, a designer cannot afford to ignore responsive website design. In the year 2017, most of the brands, big and small both, are anticipated to build responsive-based websites. Website designers who yet not have fully explored what exactly a responsive design is needs not to get tensed. A responsive design is essentially an approach to making a website using CSS media queries and flexible grids/layouts. The aim here is to create a single and dynamic site which accommodates and re-jigs its content and images to paramount display itself on diverse sized devices.
It works simultaneous with mobile-first. User experience and look is designed by Mobile-first approach and implemented by responsive design creation. The major benefit of responsive design is it allows website owners to pay for just a solitary site creation which successfully delivers content on all sort of devices, mobile, tablet, laptop, and big-screened desktop. Furthermore, not to be ignored that over and above the benefit of cost-effectiveness; a responsive design is required based on the Google’s ranking algorithm.
2. Material design to create hierarchy
Material Design is an integrated system that merges theory, resources, and tools for crafting digital practices. In recent years, Google developed a material design that is being steadily rolled out across its applications, including Gmail, Google Maps, Google Drive, and YouTube. Since early 2013, the concept of material design was in conceptualization phase. It appeared on middle-of-the-road in the year 2015.
Material design is a way of designing to create a hierarchy of significance and substance on the page. It intends to draw the attention of the user to different areas all the while moving and responding to the user’s actions. They’re calling the latter Material Motion. The material design uses geometric shapes to visually enhance their site, create depth, and realism. It’s becoming more and more popular across the rest of the web too, thanks to its ‘living’ status, its flexibility, and its compatibility across all devices. There’s an ongoing discussion about Material Design and its future.
3. Proper blend of color combination and contrast
Selection of right and logical color combination and contrast is an art as well as science. You must be aware of color psychology. Your choice of color can state your state of mind and philosophy. The same applies in website designing. The color of your website can hint on your digital marketing strategy.
While designing your website, always tend to choose colors that can convey visual hierarchy. Your color contrast must be able to establish a relationship between elements. In general, you need to elevate your designs and grab the attention of your users.
Some uniformity of color combination and contrast is advised while you work on an interface. This means to establish a pattern within your site so while surfing varied pages, a user gets used to where to click. It is always better to keep your color scheme to a relative minimum. Use dark colors to catch the attention and balance out rest of the area on your interface with lighter shades.
4. Importance to landing pages over home page
Most of the marketers want their visitors to act on CTA. For this, they are now more into refining their content and sharing relevant content to the relevant audience at the relevant time. In the year 2017, we are highly foreseeing to see a boost in landing page designs instead of a home page design.
No doubt, the home page is the must-have element of each and every website. However, brands will focus more on content marketing that drives their visitors and web traffic directly on landing pages in order to optimize CRO. The purpose of content marketing is to enhance awareness and conversions. The best technique to increase conversions is to have visitors land on a page rigorously designed for them. The varied landing pages will be evenly well-designed and well-thought out other website pages but target the visitor much more.
5. Long scrolling website
From SEO perspective, it’s always better for you if your user stays for a longer time on your website. Apart from your engaging website content, your aesthetic website design also plays an important role here. No doubt, there are merits and demerits to long-scrolling websites. In general, we do observe more and more long-scrolling websites. The most popular bottomless websites are Facebook, Twitter, or Instagram. These allow users to scroll for hours and hours. They can constantly surf new content, images, and videos.
Furthermore, these sites are user-friendly. In line with this, most of the website designs include menus and tabs and instead of dumping everything on one, long, and boring page. It is advisable for you to design your site in parts; break up the monotony with images, videos, and typography to spice up excitement to the user experience.
6. Increased use of animations and GIFs
Lots of advancements have taken place in both browsers and website languages. Moreover, brands are also now focusing on storytelling and personality to catch the attention of users. In such scenario, usage of GIFs and animations, if used wisely, can offer a great way to demonstrate meaningful content. GIFs are turning into more sophisticated ways to attract user. Animations prepared using SVG and CSS can help you to pull off some attractive unique design elements.
The use of animations is anticipated to become more prevalent in the year 2017. This is because more and more types of content are expected to be developed and shared for easier and quicker communication.
7. Better collaboration across design and development
Designers and developers work together on design sprints. Due to the various designing and development software they use, naturally their collaboration will get better.
In 2017, with better prototyping tools from InVision, Webflow, Figma, and many others, we’ll see designers and developers breaking out of silos to develop a greater shared understanding, and dramatically increased workflow speed.
Dylan Field, CEO, and co-founder of Figma also agreed that the fields of designing and engineering are merging. With designing tools making it easier for organizations to create shared design systems, this leads to a more streamlined workflow and greater collaboration across design and engineering.
On the front of designer-developer collaboration, lots of concentration has been focused on the all-important handoff stage. As Carson Miller recently put it in his TechCrunch article “The future of front-end development is design”
8. Experimental Compositions
Traditional designs were more cluttered and stuffed with lots of elements. A new trend is to shine out and stand out prominently. Quite a few designers are opting for more assorted structures instead of sandstone style layouts.
Design director Will Geddes has demonstrated his work sample of overlapping images as below:
Asymmetric and broken layouts are also expected to mark the impression in the year 2017, as exemplified below:
It does look tricky from user’s understanding point of view, but if presented logically and aesthetically can do wonders.
There are lot many things coming up on the way in terms of creativity. The abovementioned list is collated based on our extensive research on website designing trends for the year 2017. Creative designers and clever thinkers across the globe have enhanced their knowledge and gain expertise to create excellent website designs. You can search them on designer directories like Logojoy, Canva and others.
Not all of the trends covered under our blog might be relevant to you, your content and your business strategy. However, we are sure that this knowledge will be beneficial to know what is going on in the industry; accordingly, you will be able to craft your growth strategies.
Any further thoughts on designing? Do drop in your words in the comments section!