With smartphones taking over the world of communication, it’s no surprise that people are increasingly using such devices to access the internet. As a result, it has become pertinent to develop responsive websites that are mobile optimized. The operating system of a smartphone is lighter and faster than that of a computer and therefore, website pages should be highly responsive to complement a more efficient device. There are various mobile performance testing tools which you can benefit from.
But performance issues have begun to hound smartphone web accessibility due to the increase in the average size of websites today. As a developer, you have to factor in performance and aesthetics even before you start web designing a page. Performance is the most important factor, and it cannot be treated as an afterthought.
A dose of insight: Did you know that nearly 64 percent of all smartphone users uncompromisingly want websites to load in less than four seconds?
Here are some mobile optimization tips for your website:
1. Ideate what you want
Before diving headlong into optimization, first get a couple of things clear: what you have, and what you want. Determine your target audience, their needs, and how far your website can meet them. A blanket thought like “We want the site to be really fast” won’t work much.
For instance, if majority of your pages load in less than two-thirds a second, you can shout victory! You can then train and associate your resources to other tasks like adding new functions. But if it takes 10 seconds or more to load your page on a smartphone or tablet, roll up your sleeves and continue reading.
2. Stop throwing money behind the wrong solution
Let us break it to you, there’s some bad news that you need to know. There are countless website optimization solutions on the Internet. However, that is the bad news and it is only good preparation to be sensitive to the information you consume about these aspects. For instance, if you have invested in upgrading your server’s memory or hardware, but are waylaid by bad client-side coding, you have wasted your money.
However, there is some good news as well. Low cost and accurate page loading monitors are available online. Check with your server’s hosting provider; it could be the case that you may have already paid for one. Measure your site’s bottleneck by using one of these monitors.
Three domains specifically deal with load-time delays. These are network transmission, server communication, and browser rendering.
3. Manage your images
Image transmission could be a major issue on mobile and smartphones. Image display capacity of a smartphone is truncated, compared to a desktop computer. Maybe your server delivers snappily and pages load easily. But measurements could reveal that complex or large images may be taking several seconds to load. This can slow down data transmission, as well as weigh heavy on the web browser’s rendering engine.
Try converting .png and .jpg images to scalable vector graphics files. This will dramatically reduce the size and make them more mobile compatible. You can also convert the images to a lower quality format, like a compressed .jpg file.
4. Work on a budget
Having a budget undeniably helps. Set and adhere to a fixed performance budget to establish a target for the complete website’s size and speed. While working towards a specific high performance goal, your developer team must choose whether or not to implement costly features like carousels. Well-defined business goals and user demands, determine figure-based performance budgets. For instance, a website revamp could specifically target improvement of the load time and jack up mobile conversions.
Targets can be defined by page size. You can set a limit of not more than 50 HTTP requests or 400kb of data access for mobiles. Google Analytics can help inform the goals to target during a revamp.
5. Loading technologies
Smartphones and tabs are the future of web browsing. It’s better to start off with a fully mobile optimized website in the first place, rather than revamping it later. It’ll save you a lot of time and money, and of course, headaches.
Let us know of any other way to manage mobile performance optimization if you want to dig deeper into the same.