The faster your magento eCommerce site is, the higher would be your conversion rate and revenues. It’s that simple. Slow navigation and delayed order processing are the two major villains that frustrate buyers. Just put yourself in your customer’s shoes. Would you like to stay for long on a site that is slow to respond? Certainly not. You have to boost the entire order processing, payment, and checkout experience.
But first, a bit about what Magento is…
To the uninitiated, Magento is a customizable platform that can be used by online sellers and buyers in order to create their own e-commerce websites. This platform provides numerous features and flexible functionalities, such as a shopping cart management system, fully customizable online store front-end, and high degrees of control over the content of your website. Other features that the platform provides to its users include numerous tools for catalogue management, SEO, marketing, and so on.
Magento is one of the most popular e-commerce platforms today, with editions ranging from those that are suited for massive and large scale structures to those which are compatible with community open source systems. Moreover, Magento is designed to be utilized by people who are not developers. This means that you don’t need to possess expert knowledge in order to operate it.
But like all other online platforms and digital instruments, Magento too may slow down after continuous and rigorous use. It is then that you have to take action to restore its speed.
Did you know that over 200,000 online stores, having a yearly aggregate turnover of $60 billion, operate on Magento?
Reaching and maintaining optimum performance on Magento
Here’s what you can do to speed up Magento and offer a faster user experience to your customers.
#1 Install and run the latest version
The importance of running the latest version of a program can’t be stressed enough. In this case, Magento is no different. The developers of the newest Magento version have fixed the bugs from its previous editions. This has resulted in numerous improvements for on-site performance. While upgrading your website, install the latest version of the Magento file tree, run the installer by integrating it with the older database, and import magento themes or custom magento extensions (if any) from the earlier version. Magneto is really great in notifying on all important updates through your message inbox.
#2 Install fewer modules and extensions
#3 Enable caching
A powerful way to increase your website’s speed is to enable page caching. It takes off a major burden from the web server by loading pages that you visited earlier from the cache memory. It helps to speed up the process. Your website visitors can get their desired information with negligible response time. There are various types of caching, such as Zoom Full-Page Cache, Full Page Cache Pro, and Brim’s Full Page Cache that can be implemented on Magento. Although Magento has an in-built page caching module, most users prefer to install third-party solutions because they seem to output better results.
#4 Optimize your images
Market studies have revealed that more than half of the pages on a website consist of images. But again, if your page gets weighed down with images, you have to optimize them for increasing your page speed. There are several programs that you can use to compress images. Adobe Photoshop is one of the most popular of all.
#5 Utilize Magneto compilation
A great way to give slow performance a shot in the arm is to use the in-built compilation feature. Before going ahead, you must be aware that the Magento application files are usually searched for in a specific order, every time the pages load. If this involves reading a whole lot of file systems, then it’s going to slow down your site. Compile the application files, and the number of times Magento reads them is greatly reduced. The files can also be stored in a single directory. Frequently used files can be cached as well.
You don’t need to scratch your head in the dark, hunting for ways to speed up Magento. The tricks are usually there in front of you.
But, other than that, having a good web hosting experience is as important as anything else. If the hosting server is slow in the first place, your efforts may not bear fruits. Make sure that you choose a server plan that fits your requirements and is also optimized to give you all the speed and convenience that you require from your e-commerce website.
Have any other options to boost Magento Performance (speed) that we missed? We would love to hear about them in the comments section below.