If anyone has doubts that the present world functions on your fingertips, then introduce them to the field of mobile e-commerce. Like, e-commerce wasn’t enough, now your entire business can be accommodated in your back pocket, literally, with the help of mobile e-commerce or m-commerce.
Similar to e-commerce, mobile e-commerce has several platforms and these platforms are competing neck to neck to grab the buyer’s attention by providing better and more advanced services to them. So, it is not just a consumer’s privilege but their right to choose and use the best m-commerce service provider. So, here we delve into one of the most popular m-commerce providers, Magento.
In e-commerce, your prices have to be better because the consumer has to take a leap of faith in your product ~ Ashton Kutcher
Ashton Kutcher’s above quote rings true in more ways than one. The prices have to be better and actually, the quality of the product should be guaranteed at such a price that the buyers have no desire to look any other way when it comes to your product. But maintaining a reasonable price becomes difficult when retailers have to pay a lump sum amount of money for developing and maintaining their Android or iOS apps.
Magento takes that weight off their shoulders and does the developing and maintaining on their behalf. Just in case their website is not working, they can actually create themes from the available ones at Magento. Moreover, Magento provides such a large degree of customisation freedom that you can basically create your own features according your preferences out of thin, digital air.
Riding the M-Commerce Wave
Statistics show that 55% of e-commerce occurred through mobile in the year 2015-16, which means that opting only for desktop e-commerce would mean that one is missing out on half of their potential clients.
Considering the fact that mobile e-commerce remunerated $41.8 billion dollars, it can be concluded that there has been a dent in the earning that would have been possible if mobile optimization was indulged in by the business owner. Magento widens the scope and horizons to the m-commerce buyers expanding the probability for sales to a large extent.
Responsive to the Core
Responsiveness is the key to successful e-commerce.
As Meg Whitman says, “Communication is at the heart of e-commerce.”
The integrated system of Magento is responsive to platforms like cell-phones, tablets and a plethora of touch-screen devices. Responsive web-design makes it easier to manage the website and maintain it as well. Magento is not intimidating for the newbies and new applicants owing to the ease with which the platform guides you through your e-commerce requirements.
One thing that is worth noting about Magento is that it helps maintain a steady brand consistency across all of the consumer devices.
Moreover, Magento is amazing when creating a mobile-friendly website with highly responsive capabilities. I could safely say that Magento is one of the best in this regard. 34% of the responsive websites work through Magento including the Alexa 1 Million, as well as, 30% website 100K thousands sites of any sort.
The biggest pet-peeve with e-commerce, especially mobile e-commerce, is the shopping cart. I have seen many people and even personally have, abandoned my shopping attempts because of a complex shopping cart. Magento is a relief on that front and has a simplified and efficient shopping cart. This is because Magento is responsive to the core. This leads to an amazingly proficient check out page, which, in turn, increases the conversion rates which is the greater good for e-commerce land.
Not a dent on the Bank Account
As mentioned before, the product rates rise due to the amount invested in developing the e-commerce platform. All of this would be seemingly pointless if Magento required a huge amount of money anyways. Users might prefer developing their own app for m-commerce if the development rates are through the roof.
Well, apart from the fact that developing an iOS or Android app is a cumbersome task in itself, maintaining it and constantly updating, debugging and fixing glitches can be painstakingly persistent in terms of investment of time and effort. In such a scenario, Magento is a blessing because it does all of the above in a reasonable and affordable price. So, one need not invest more than half of the profits in maintaining an effective m-commerce platform.
So, to summarise, Magento –
- Is one of the most popular m-commerce platform
- Is efficient and proficient
- Has several flexible m-commerce themes to choose from
- Is Highly responsive
- Has an efficient shopping cart
- Is easy to use
- Reasonable and affordable