Why only millennial? This is because:
- An average amount of time spent by millennial on their smartphones is 19 hours per week.
- 46% of the B2B researchers are millennial and
- 67% of the millennial feel that they can find a YouTube video on anything they want to learn.
How to bring this smart generation to your blog? Here we present sure-fire ways to get millennial reading your blog:
Your blog can be a valuable asset if created and promoted the right way. Not only it provides more online content to increase search engine optimization, but also it provides fuel for your social media campaigns.
1. Build a vast subscribers’ base
If you want a dedicated base of readers, you should have subscribers. Whenever, someone subscribes to your articles, blogs or newsletters, it is apparent that they are more expected to remember about you and your blog. And, not all subscribers are likely to unsubscribe once they have invested their time to sign up.
Whenever a reader accidentally lands up on your page, he is likely to stay for 15 seconds or lesser on your webpage. So, make sure that your content is not only relevant and accurate, but also visually appealing to the eyes of your target reader i.e. millennial.
Place CTAs very clearly. Make it very apparent where and how to subscribe on your blog’s sidebar. Intermittently, ring a bell of the ease and benefits of subscribing to your blog to your readers so that they feel like performing an action on your CTA button.
Once you start getting subscribers, you need to put in efforts to retain them and expand your overall base.
QL Tech Tip: To retain your subscribers’ base and expand them, ensure:
- Your emails aren’t frequent, lengthy, and boring
- Your emails are mobile-friendly, customised and personalised
Of course, not all subscribers open each and every email you send. But, your name’s pop-up in their inbox is good enough to remind them about their blogs. These regular reminders will one day make them hop on your blog page. And then, your engaging content will play a pivotal role in making them regular readers of your blog.
2. Build an engaging millennial community to source content
How active and interactive are you on social media platforms? Do you own an engaged and influencing community? If so, congratulations! You can capitalize on the engagement and influence of your community by sourcing user-generated content for your blog.
Basically, what you need to do is not tough. Encourage relationships with your most engaged visitors, followers, and consumers to persuade them to develop content. It can be a small testimonial too. Feature them in with their content in your blog post. And, promote that extensively by tagging or mentioning them.
Millennial being super active on social media will definitely respond on your blog promotion especially when they are tagged or acknowledged. They might promote your content on their feed as well. And, your blog might get ready by them.
3. Consider your post’s length
When it comes to the generation we are talking about, i.e. millennial, they are not only exposed to thousands of messages daily, but they are also extremely impatient.
So, here your engaging blog writing skills is crucial. Be it a long-form blog or a short-form blog, whether in textual format or in visual format, ensure that you present your point quickly and clearly.
It is always good to keep your blog content crisp, short and sweet.
4. Prioritize quality of blog posts over quantity of blog posts
It is very important for any blogger to strike a balance between quality and quantity of blog posts. As said above, millennial are not in for real lengthy blogs. But it does not mean that you should end up writing blog that is short and miss the gist of the message. It’s absolutely ok if you cannot produce one blog post per day. The important thing here is to track whether your daily blog posts are receiving any traffic.
“We don’t need more content, we need better content”.
Ann Handley, chief content officer at MarketingProfs
Quality content pays off in the long run, if not immediately. Your content should provide value to the readers. Always aim to publish quality content, don’t just publish to make your content calendar happy.
5. Offer value to your readers
In digital marketing industry, the biggest misconception about content is it is used for advertising. But, in practice, content marketing is much more beyond an advertisement. Content that connects, engages, and builds a relationship with your target audience is a good quality content.
For example, see the differences between the following blog headlines and determine which provide practical value for readers:
- Dental braces
- Content marketing tools
- 10 Important Things to Know Before You Get Dental Braces
- Top 11 content marketing tools to boost your SEO
Obviously, last two headlines have realistic value for readers over the first two. It also implies that what all blog content you produce, your headline should exactly convey the same.
Blogs on “how-to”, tips, tutorials, educational content, life-hacks, and similar others are always preferred by millennial readers since it makes their lives easier.
6. Astound their emotions
Isn’t it true that millennial are sensitive and emotional. If your blog content can astound their emotions, for sure, they will feel grateful to share it. Here, it is rather than your blog, their emotions make your content go viral.
Always check the sentiment of your headline as well as your blog content prior to publishing and promoting. You can take care of at least three emotions – positive, negative, and impartial. Such blog content can be made viral by them. Hence, whenever you want to generate blog ideas, think about sentiments and emotions like hope, happiness, excitement, affection, anticipation, anger, anxiety, etc.
7. Exchange your blogs and accept guest blog posts
It is a killer way to drive organic traffic to your blog. Establish a great and friendly rapport with your industry players, influencers of industry or with a blogger who drives higher traffic than you. Share their content in your community and they will share your content in their community. You can also approach for a guest post. It can be guest blog, guestographic, or any other form of content. Once you establish a rapport, you can post on frequent basis. Depending upon choices and preferences, you can exchange topics and post on each others’ sites.
8. Use hashtags on Instagram
Instagram allows up to 30 hashtags per post. Make the most use of this feature and attract the millennial audience using trending hashtags. Instagram has a power to grow your online presence, connect you with your potential readers, and help you reach your target audience.
Pot your blogs with aesthetic images, trending hashtags and good captions on Instagram. Use the hashtags that are often used by the people e.g. #MondayMotivation, #SundayFunday, #Picoftheday, #InstaDaily, #InstaGood, #FollowMe #PhotoOfTheDay, #followforfollow, #like4like, and others. always remember, hashtags are the way that people find you on Instagram.
Instagram will not only help your blog to be discovered by millennial but also help you build deep relationships with your followers.
9. Endeavour live video
Among all live video platforms, Facebook Live is the most popular. Here, you can link directly to products or affiliate links in your video header. In addition, you can directly respond to comments and or share links once the video is finished.
Benefits of live video do not end here. You can also easily re-purpose video content on sites like Vimeo and YouTube.
10. Boost engagement through targeted campaigns
If you know where your audience roams online, it becomes easy for you to drive traffic to your blog. Bring them to your blog through social engagement tactics, such as Twitter polls, Facebook Polls, Q&As, and live chats.
Ask your readers to submit their experiences, product reviews, case studies, or insights. People adore the opportunity to be heard. So, give them ears and share their words. They will feel engaged and surely land up to your blog one or other day.
Millennials are very important targets for your business. They dominate the online world. When you fine-tune your posts to make them relevant to your readers aka millennial, it will help you win over more customers. Rather than attracting them towards your blog, better you start writing for them. The above mentioned hacks will be of a great help when you will write your next blog.