Content marketing is growing like anything in the field of digital marketing. Under content marketing, these days upcoming trends are leaning towards voice content and visual content as well. Experts have anticipated that visual marketing is going to have a huge impact on overall marketing campaigns and it will beat all other marketing tactics, especially in social media marketing. According to Pixlee, visual marketing is the process of marketing with photos, videos, and other visual elements that attest to the value of your product or brand.
First of all, Let’s think, you are surfing your internet and suddenly some advertisements succeed to grab your attention, what would they usually be? Surely they’ll be either images or videos, right? Images and videos have more power to attract human eyes as compared to plain text. This is the main reason why visual marketing is the future of social media completion and it will beat all other social media marketing strategies.
It is now an open secret that social media content is turning all about visual marketing. Why? Since it plays a significant role in attracting people to your content and accelerates sharing.
When you consider that 65% of people are visual learners, 90% of information that comes to the brain is visual, and presentations with visual aides are 43% more persuasive, it makes sense to use content types which people have an innate psychological resonance with.
Visual marketing has ability to drive tons of traffic. According to Semrush, recently, video traffic is a fast gaining portion of internet traffic and experts believe that 90 percent of web traffic will be in video format in coming few years.
To sustain the intense social media competition, a brand should make maximum use of visual marketing i.e. visual content within their social media posts.
Furthermore, Here are some interesting statistics why visual marketing can make a deeper impact.
1. The human brain processes visual information 60,000 times faster than the time it takes to decode text.
2. The average person gets distracted in 8 seconds.
3. People form a first impression in 50 milliseconds.
4. Posts that include images produce 650 percent higher engagement than posts that include plain text.
5. 84% of communication will be visual by 2018.
6. 89% of internet traffic will be video by 2018.
7. People are 85% more likely to buy a product after viewing a video.
Now, we offer you some tips which you are advised to try out to stand out and mark an impression on social media as a popular brand.
1. Create visual content for various social media platforms
65% people are visual learners so you cannot afford to ignore visual marketing as one of your most important social media marketing strategies. However, each social media platform has a different set of audience with different purpose and different interest. Therefore, Your visual content, context, and image style should be tailored accordingly. What works well for Facebook might not be best for Instagram, what is perfect for LinkedIn might be imperfect for Twitter, and list goes on.
(a) Visual content for Facebook
According to research, the best suited visual content for marketing on Facebook is charts, Infographics and blog headers. Charts are used to demonstrate hard hitting data, statistics, recent trends or any updates which can be presented in the form of relationship between two variables. From SEO point of view, Infographics is the most preferred form of visual content for the year 2017. Last but not the least, blog headers – they are used to promote your website’s blog content through an image. Such image is regarded as a blog header. Blog headers should be designed carefully; it should be relevant, engaging and eye grabbing to the audience. Remember, your ultimate object is to drive the traffic on your website blog page. If image isn’t enough attractive, your social media marketing efforts are going to be in vain.
(b) Visual content for Instagram
Instagram is owned by Facebook. However, it doesn’t mean that you should apply same social media marketing tactic for both the platforms. The biggest difference lies here is the type of visual content. When it comes to Instagram, you can post only images and videos. Unlike Facebook, you cannot have longer and descriptive posts here. Hence, it is must for you to post self explanatory visual content since there isn’t a text to support your message. You can also use Instagram to post quotes, they are highly popular and can manage to get maximum hearts and maximum reposts. It is best to demonstrate your product images and service videos. You can add as many hashtags as you can.
Companies like Google and Facebook showcase their organizational culture on Instagram with shots of their employees, offices, and company events. Such postings help them in recruiting right people. Any person prior to joining would like to know the working culture so such posts help a lot.
(c) Visual content for Twitter
A recent study revealed that tweets along with images resulted in 120 percent more engagement and a 350 percent increase in clicks to the tweet. Posting visual content on Twitter should be a part of your social media marketing strategy. Infographics are liked and shared on Twitter 3X more than other any other type of content to grab the attention of your followers. Do add your logo or website theme to your sharable images; it helps in promoting your brand. Most of the People can subconsciously relate color schemes and themes along with brand image. One of the best ways to earn engagement of Twitter is to merge beautiful images with a bit of informative text. Other way round, you can use text to ask a question, share a quote or share a useful tip.
(d) Visual content for Pinterest
Pinterest is giving tough competition to already recognized social media marketing platforms like Facebook and Twitter. It is all about images and info graphs. In conclusion, The way you use Instagram as a social media marketing platform, similarly you can use Pinterest. In fact this platform makes advertisements easy. Promoted one tap pins, promoted app pins, promoted video, and rich pins are growing immensely. In the year 2017, Pinterest marketing has brought in many new features, which can help you do your advertisements in an easy way and drive more traffic.
(e) Visual content for other social media platforms
Other well-recognized social media marketing platforms include LinkedIn, Tumblr, Google Plus, YouTube, etc. Do not miss out any of these when you are doing visual marketing. This is because all these platforms are highly popular and are being followed by millions and billions of users. Post the same content in different formats that are suitable to the audience and in line with the characteristics of each platform.
2. Various types of visual content you need to test
If content is king, then an image is the queen. There are many types of visual content which have succeeded to impress a human brain. According to the social media marketing platform you choose for your brand advertising, you need to make the relevant visual content for your audience. These are the popular types of visual content which you need to test for your marketing campaigns.
3. Market across multiple platforms
Once you are ready with your promotional content, don’t restrict it to only one social media platform. Reuse it and share it across multiple platforms. Of course, each social media marketing platform will have its own unique presentation requirement. However, it does not alter the fact that your marketing efforts are going to remain the same. Your message will remain the same whichever platform it will be.
As a tip, you can follow this most noteworthy strategy.
- Prepare a master advertisement for any one dedicated social media marketing platform.
- Post the same content in required formats suitable to the audience and in line with the social media marketing platform.
- Use the same hashtag and same image across all platforms, if possible.
- Try to edit the write up beneath the image a bit so that a user gets to know more about what you are trying to convey.
- Repost your visual marketing posts at several times across multiple social media marketing platforms.
4. Insert embedded calls to action (CTA)
Whether it is your web page or your blog, a CTA must take its place prominently. A CTA is always designed well so that it creates leads and drives clicks from the generated traffic through engagement. While you may have call to actions on your website and blog posts, consider adding them to social media posts like Facebook, along with your visual content, like in the example shown below.
Providing prominent and actionable CTA in your visual marketing advertisements will attract people to read your post. It provides them the opportunity to click through to it via CTA button.
5. Add humor in your visual content
The element of humor makes the posts shareable and popular.
Grammarly is most popular platform of an online proofreading and language correction. They advertise their services with the help of a breathtaking visual marketing strategy. Their Pinterest page is stuffed with appealing, engaging, and hilarious content. Such content is not just scrolled by the people but also shared and enjoyed most. They have coupled their wit and humor with attention-grabbing images. Such eyeball grabbing visuals are tough to ignore by the Grammarly Cards audience.
6. Get personal
Try to get personal when you are on social media. It is indeed the place for marketing, but never attempt to sound like a salesman; it will never work, for sure. Being personal will increase your engagement with relevant and targeted audience. That’s what you need when you want to popularize your brand. Marketers have the same opinion that visual content is vital to succeed in marketing, particularly over social media. Various researches and studies have exposed that out of the entire types of content, images and infographics score the highest to engage with the audience. If your social media marketing strategy comprise a lot of images, you should aim for variety to keep your fans from getting burned out on seeing similar pictures posted by you all the time. This offers an immense prospect to illustrate your fan following that you’re more a human than a corporate robot.
7. Share value and social proofs of your brand
Surreptitiously photos are wonderful content to exhibit the workplace culture at your company and to present how your teams work together. However, those pictures don’t always evidently communicate your brand’s comprehensive mission, vision, or core values. When you frame your editorial calendar, obviously you need more variety. At times, think about the different variety of images that you could share to truly demonstrate what your brand is all about. A well thought out image will more effectively tell your story and likewise effectively engage your target audience. Hence, it is vital to share value for your followers and social proof of your brand.
8. Recycle your text content to present it more creatively
Do remember, old content does attract traffic to your website. Recycling of valuable content in different formats is a part of content curation. What best you can do here is recycle your old but relevant text format content into visual content to enjoy heavy traffic. The strategy is to repost your textual content on different times at different social media marketing platforms to get more attention. Visual content will surely have higher attraction ratio and people will love to read it, share it. As a result, you will get more quality and relevant traffic.
The only gist of this entire blog is use maximum of visual content for visual marketing as a part of your social media marketing strategy. Choose the best platform according to your business requirements and start with visual marketing. Once you get hands on developing attractive visual content, repurpose that content and reuse on other social media marketing platforms. Would you like to share any of your personal experience with any social media marketing platform or visual marketing? Feel free to drop your ideas and thoughts in the comments section.