If you are building a portal for selling your products, then, you must be contemplating on building your own e-commerce portal. Shopify vs. Magento is two popular platforms for building e-commerce portals. Each of these platforms has its own pros and cons. We have short-listed some important factors that you should consider while choosing the best platform that is suited to host your e-commerce website.
Magento comes free of cost. Magento offers two editions – Enterprise edition and Community edition. In order to use the Enterprise edition, you will have to pay a certain amount of money. However, the Community edition is completely free and accessible to anyone who wants to start an e-commerce website without shelling out money for the same. Not only that, as Magento is an open source platform, the community forum and the integrated themes come for free.
Shopify has a free trial version, but, other offerings from the platform come at a cost. The cost ranges from USD 9/month to USD 180/month. It depends on the features or facilities that are up for offer – Upload volume, Shop set-up, Blogs, Social Media support, etc. Hence, even though Shopify is a platform that can only be used after payment, it can useful for the individual who is more concerned with the end product and hence, is up for initial investments.
Even though Shopify can prove to be an immensely useful platform, Magento fares much better as compared to it as far as cost is concerned.
So, the score is:
Magento: 1 Shopify: 0
In Magento, as it is a free open source platform, user-friendly and hence, when it comes to extra services as such, there is not much to look for. Owing to the cost-free nature of the platform, a user will not find any extra on-platform services which can help them in getting over glitches, tracking bugs and dealing with technical difficulties. Therefore, you might have to rely on forums and online discussion threads in order to find the answers to your problems on Magento.
On the other hand, even though Shopify is a paid platform, there are customer support services, as well as support groups which can help you in finding perfect solutions to specific problems. They even have an e-commerce University, which offers good learning ground for individuals who want to learn e-commerce website creation and management.
In this case, we feel that Shopify has an edge. So, the score is:
Magento: 1, Shopify: 1
Factor#3 Security & Hosting
Both these platforms offer great security features for their users. Shopify offers hosting options during sign-up, but, Magento does not have that feature. Hence, in order to gain the most out of your hosting experience on Magento, you may have to dish out a few coffers. Moreover, Hosting in Shopify user-friendly as compared to Magento, owing to the worldwide CDN that is an integral part of its hosting network. This makes hosting on Shopify much faster and more convenient than platforms like Magento.
In this segment, Shopify definitely scores over Magento, so it’s now:
Magento: 1, Shopify: 2
Factor#4 User Experience
One of the most important factors that define a good website is the user experience that it provides to its end users. Both Magento and Shopify offer decent levels of user experience. Magento, on one hand, offers several extensions, add-ons, applications, whereas Shopify offers simple, yet easy to use features and functionalities. Some may find Magento a bit cumbersome as far as utilizing all the functionalities are concerned. However, Magento is the more responsive of the two. In Shopify, integration with social media platforms like Facebook and Twitter is much smoother than in Magento. Magento offers built-in features like, upsells and cross-sells, related products, and so on.
In this segment, Magento edges past Shopify narrowly, so it’s back to level score, i.e;
Magento: 2, Shopify: 2
Consider this, Magento provides powerful SEO features like SEO friendly URLs and meta info, whereas, Shopify provides just the essentials. While SEO set-up in Shopify is much simpler, the SEO features in Magento are much more customizable as compared with those on Shopify. You can easily integrate your website with social media channels in the case of Shopify, but it is more difficult with Magento. The Google shopping API is available for both the platforms, but, the development of the same is simpler when using Shopify. Magento comes in with several built-in marketing options like, promotional pricing, flexible coupons, related products, free shipping, product bundling. On the other hand, in a case of Shopify, you have to depend on the App store for the same.
In this segment, Magento edges past Shopify, so now, it is at an advantage.
Magento: 3, Shopify: 2
Factor#6 Data and Analytics
We are all familiar with Big Data and its applications in improving the revenue stream as well as user experience. Both these platforms offer loads of data to play around with, but representation in the case of Shopify is more simple and easier to understand. On the other hand, statistics are easily viewed in the dashboard in the case of Magento, and that gives Magento an edge.
So, both score equally on this parameter. So, scores would be:
Magento: 3, Shopify: 3
These are two of the most popular platforms for hosting e-commerce websites. As detailed above, both have certain advantages and disadvantages. Magento has great flexibility and can be the option that you need if you want to establish an online space for a large company. If your dream is to indulge in the creation of a large-scale business, you will definitely benefit from hiring Magento developers who can create the path towards your success. On the other hand, Shopify is simple and can prove to be a great support system if you are comfortable from the point of view of long-term investment. The simplicity and the support that the Shopify platform provides for your business can be very useful if you are willing to take the first step.To know what fits you best, visit this infographic which furnishes detailed comparison